Denisa Păun

Index of this edition

001Manifestop. 01
002Selected Workp. 02 . 05
003Reel Indexp. 06
004Practice & Toolsp. 07
005Currently, Contactp. 08

Portrait of Denisa Păun — Portrait · MMXXVI

001 . Manifesto

On taste, execution, and the work between them.

Author Denisa Păun Position Marketing & Content Based Bucharest, RO

Two years building campaigns at the intersection of community and craft. From short-form video and editorial calendars to supplier logistics and landing pages, the work I make tries to hold taste and execution in equal weight.

My eye for aesthetic detail was sharpened by an Erasmus year in Istanbul and a season with a global lifestyle brand in the US. My ear for operations was sharpened by managing real campaigns, real suppliers, and real budgets.

I'm looking for the next brand to do this with: a fashion house, a jewelry atelier, a travel label, a F&B brand, a design studio. Somewhere the look of a thing and the running of a thing are taken equally seriously.

Editorial still life with journal, photographs, coffee, candle, and pen

002 . Selected Work . 04 features

Campaigns built at the intersection of community and craft.

Reel 01 00:53

From 2,000 to 10,000 SoNexy . App Growth . CapCut

SoNexy . App Growth

From 2,000 to 10,000, without buying it.

Five times growth in app installs at SoNexy, built through organic content and curated cultural partnerships.

As lead marketer, the playbook was the opposite of paid acquisition: a steady rhythm of organic content, short-form video, and high-trust partnerships with cultural institutions the audience already loved.

Organic growth
Short-form video
Editorial calendar
Lead marketer

Role Marketing & Content Specialist . Period Feb 2024, Mar 2026 . Stack CapCut, Photoshop, Illustrator

Reel 02 00:09

Event-led community content SoNexy . Event . On-site

SoNexy . Community Activations

Three giveaways. Three audiences. One question.

End-to-end activations with Cărturești, Editura Publica, and NotaDeSubsol. Top campaigns reached 279 and 523 entries.

Each activation started with the same question: what does this audience already love, and how do we honour it. I coordinated the campaigns from creative concept through partner relationship, content production, and reporting.

Activations
Editorial partners
End-to-end

Partners Cărturești, Editura Publica, NotaDeSubsol . Output Top runs 279, 523 entries

Reel 03 00:24

A blank page, a B2B division SoNexy Pro . Pre-launch . Elementor

SoNexy Pro . B2B Launch

A blank page, then a brand's first website.

Designed and built the SoNexy Pro division's first landing page from scratch in Elementor.

The B2B division launched with no digital presence. I structured the page, wrote the copy, built it in Elementor, and held brand consistency from header to call to action.

Web
Elementor
Copy
B2B

Role End-to-end, strategy to build . Tool Elementor

Reel 04 00:08

TikTok beauty ad Cosmeto . TikTok Ad . Premiere Pro

Cosmeto . Beauty

Tester, ship, feedback, reveal.

A beauty product-testing campaign coordinated cap-coadă, from selection to the final winner reveal.

A small logistical operation: shortlisting testers, coordinating shipments, synthesizing feedback into a report, and producing video and social content around the reveal.

Product launch
Video
Canva
Premiere Pro

Role Junior Social & Video Content . Year 2024

003 . Reel Index

The reel shelf.

A horizontal shelf of short-form video. Each tile waits for intent: poster first, metadata near the viewport, playback on hover or tap.

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